Compare and contrast Toni Cade Bambara's The Lesson and ZZ Packer's Essay

Investigate Toni Cade Bambara's The Lesson and ZZ Packer's Brownies - Essay Example Her educator Miss Moore makes her to understand her oppressed status which makes Sylvia to consider the social disparity that is winning on the planet. â€Å"Brownies† by Z.Z. Packer is an account of a lot of African American young ladies who throughout their day camp run over a gathering of white young ladies. They accept that the white young ladies have racial manhandled them and they intend to vindicate them. Shrub is portraying the story who is the hero developing as a develop individual. Both the accounts are managing the transitioning of their focal characters. The likeness in the tales is that both Sylvia and Laurel have understood the disparity of races common in their reality. The issues of bigotry and social divergence are introduced from the perspective of youngsters. Sylvia however fathoms this reality she will not communicate it while Laurel is blunt in passing on her sentiments. In this paper we are going to concentrate on the similitudes and contrasts in the sel f-acknowledgment experienced by Sylvia and Laurel, and the manners by which Bambara and Packer depict the topic of transitioning of their characters. Sylvia in the story â€Å"The Lesson† is mollified with her life despite the fact that she is carrying on with an existence of destitution. Miss Moore, her instructor assumes the liability of teaching Sylvia and other offspring of her region about the methods of the wealthy individuals. She takes them to a toy store where the cost of a boat summons solid responses from the youngsters, â€Å"Hand-created boat of fiberglass at one thousand one hundred ninety-five dollars†. (Bambara). Sylvia is additionally bewildered at the cost and sees it as a misuse of cash, â€Å"What I need to know would i say i is, says to Miss Moore however I never converse with her, I wouldnt give the bitch that fulfillment, is what amount a genuine vessel costs? I figure a thousandd get you a yacht any day†. (Bambara). Subsequent to coming back from the toy shop the kids understand the distinction between their lives and others who can

In my opinion, Macbeth is a tragic hero Essay Example For Students

As I would see it, Macbeth is a grievous saint Essay I consider a to be saint as a character who is respected and adored and followed all through the play, and is purchased somewhere near a blemish in their character followed by destiny. Macbeth is a fearless saint, exceptionally positioned by his own family and society, just as the nation. I see the explanation behind this, notwithstanding, as the accompanying: He is an animal. He is a vicious, blood-cherishing butcher, and these are the exercises, which got him to the status at which he is, a general in the lords armed force, and Thane of Glamis. The witches would be viewed as a powerful nearness in the play to the Shakespearian crowd, though the advanced crowd would see coherent clarifications to all that occurs. Macbeth has a fierce character, and these witches could simply be frantic ladies who incite his clouded side. Be that as it may, the witches are introduced in the play as ladies with heavenly powers who make the day go to night which can be clarified just by a sunlight based overshadowing and who cause him to fantasize; is this a blade which I see before me, the handle towards my handI have thee not, yet I see thee still㠢â‚ ¬Ã¢ ¦ The blade drives Macbeth to the bedside of the lord, where Macbeth executes ruler Duncan. This could have been controlled and arranged by the witches, or could be Macbeths mindset joined with his savage nature. Notwithstanding, on the off chance that it is totally constrained by the witches, this would show that Macbeth isn't actually mindful subsequently the crowd symapthise with him. Ruler James I was extremely interested by witches and black magic, as was most the populace at the hour of shakespear. At the point when Shakespeare composed this for ruler James he ensured it would speak to him. Ruler James trusted in black magic and heavenly powers. He accepted that a gathering of witches endeavored regicide against him. Counting his predecessor, Banquo, in the story additionally helped with permitting the lord to see his own appearance in the play, particularly in the location of the 8 rulers, where lord James is the eighth lord. Thou shalt get lords, thought thou be none this was said to Banquo in act 1 scene 3, fortuitously; Banquo is above all else Jamess predecessor. Much after the Shakespearian time frame, the general population were entranced by black magic. So entranced, that they included another scene in the play, highlighting Hecate, goddess of black magic. Act 3 scenes 5 The Shakespearian crowd and the Elizabethan crowd would have believed the witches to be the most impressive component in the play. The primary scene and demonstration of the play is of the witches. Showy impacts, similar to lightning storm, are arranged to include impacts and interest the crowd. Dull, melancholy and malevolence impacts are utilized to speak to the witches and their authority over Macbeth. The principal scene contains a notice of meeting Macbeth; this gives aâ clear connection to him. The witches likewise talk about in which climate conditions they wish to meet; this could be trusting that the following specific conditions will meet in or picking what climate circumstance to CREATE for their gathering with Macbeth. The witches intend to play with Macbeths psyches and lead him to the dim way on which they track. This would intrigue the Elizabethan crowd significantly, as they didn't have our advanced science and thinking. The accepted that witches did without a doubt exist, and had heavenly powers to control and interest themselves with normal human personalities. An Elizabethan crowd at Hampton Court in 1606 would have discovered this amazing and interesting, and Shakespeares depiction of the witches in front of an audience may have even left them feeling exhausted or shaken.] The climate the witches appeared to make was mysterious; it was dim and dull yet incredible, and now and again, interesting. They generally appeared to show up when the climate conditions are poor or inside a tempest, and in murkiness. à ¢Ã¢â€š ¬Ã‚ ¦Her rough fingers㠢â‚ ¬Ã¢ ¦skinny lips㠢â‚ ¬Ã¢ ¦your beards㠢â‚ ¬Ã¢ ¦ This is Banquos depiction of the witches in Act 1 Scene 3, Macbeth and Banquos first experience with the witches. Her uneven fingers, which means dried out, red and harsh, would be regular as they worked with their hands, in planting, cooking and so forth alongside thin lips. These were well known highlights for lower and average workers ladies. The Witches In MacBeth Essay SummaryHe really wishes to become ruler and trusts in his expectation to work out as the past one did. This statement was said to ruler Duncan himself, thus he didn't wish to uncover his wants to assume lord Duncans position. At the point when the King goes through a night at Macbethsâ castle, Macbeth and his significant other see the chance to kill him. After becoming aware of the witches, Lady Macbeth was anxious to satisfy her own and her spouses predetermination that she accepted lay in these forecast; she empowered the homicide of ruler Duncan. They arranged the homicide, and she empowered him however this is just my view. The witches appeared to have had a more grounded influence in the homicide of Duncan. Macbeth pictured a knife before him driving him to Duncans bedside, he couldn't contact the blade up to that point; Is this a blade which I see before meà ¢Ã¢â€š ¬Ã‚ ¦I have thee not yet I see thee still㠢â‚ ¬Ã¢ ¦ Macbeth kills the ruler and proceeds with his life coolly; this stuns the crowd, as they no longer realize whether to think of him as a lowlife or a saint. In act 4 scene 1 Macbeth comes back to the witches covetously, as I would like to think, to discover answers and more forecasts. He wishes to know his future. When Macbeth initially hears that he can't be vanquished by anybody Woman conceived he acknowledges his destiny figuring no individual can execute him, however he feels that he should know whether Banquo blood will rule? Will Banquos issue ever rule this realm? This is the place the 8 lords are appeared and in the eighth rulers hands, a glass, which were to show lord James reflection. Ruler James was extremely attached to this specific play since he could see himself, his progenitor and his convictions playing upon the phase before him. Toward the finish of act2 scene 1, Macbeth understands that whatever forecasts the witches had made had and would keep on working out as expected, and it was his own restlessness that got him the issues that he s presently languishing. Before Macbeth is slaughtered, he says these shuffling subjects no more accepted that patter with us from a twofold perspective that keep the expression of guarantee to ear, and break it to our expectation, this is the place he had understood the witches had given him a two sided connotation. Macduff had been brought into the world through a cesarean area, which implied he was awkward torn from his moms belly, not conceived normally. I think Shakespeare planned us, as his crowd, to feel a blend of compassion offense, against Macbeth. He is appeared all through the play as a heartless executioner affected by black magic. Toward the finish of the play the Elizabethan crowd would have felt compassion toward Macbeth since he understands he has been misdirected by the witches these shuffling subjects no more accepted that patter with us in a twofold senseact 5 scene 8 The witches show signs all through the play of there influence on Macbeth. For instance his follow like state, look how our accomplices riveted act1 scene 3. Likewise Macbeths changed appearance for what reason do u make such faces act1 scene 4, this possibly through the witches impact or his own feeling of remorse. Macbeth additionally has anâ inability to implore, Amen/stuck in my throat㠢â‚ ¬Ã¢ ¦ This could e the witches and their malevolent ways removing Macbeth from god, or Macbeths own soul rebuffing him for his own detestable musings and doings. Mind flights and dreams what is this I see, a blade before me? there are various explanations behind mental trips, but since the Elizabethan crowd would not have thought of any of these, solitary that the witches were capable. There are different models likewise, that the Elizabethan crowd would consider the witches liable for, similar to Macbeths absence of dread, upset conduct, lack of concern to life and furthermore greeting to detestable spirits. When concentrating principally on the extraordinary subtleties of the play, the witches appeared to me as the most remarkable component of the play, in any case, Macbeth appeared to be a force hungry frantic killer, yet once more, this is just my feeling. The Elizabethan crowd would believe the witches to be the most remarkable component into the play.

How useful is Personality Theory? Essay

What rouses human conduct? For what reason is the past present and future essential to the improvement of character? How consistent is human conduct? These inquiries alongside numerous others decide the requirement for a hypothesis that will address a portion of the inquiries. Character Theories expect to give a suitable depiction to people’s singular contrasts, it endeavors to respond to the inquiries referenced above and dole out an importance into people’s conduct. (Furnham and Heaven pg10) There are a wide range of speculations so as to clarify character; some would clarify people’s special conduct similar to a result of our condition or social circumstances, individual learning or part of our hereditary cosmetics. Character hypothesis endeavors to clarify the how is our conduct molded, what causes us to act in specific manners in certain social circumstances and for what reason do we carry on as such. The idea is that individuals are one of a kind and no two individuals act the same in a scrape, regardless of how close they are. (Furnham and Heaven pg4) The technique where character scholars take a gander at the advancement of character all contrast, some look at the structure which endeavors to reach beneath the outside of discernible quality sort practices. Some clarify the genuine procedures of character; others research the improvement of character. A significant explanation behind contemplating character is to increase logical information and to attempt to evaluate individuals with the goal that freak practices can be adjusted. (Roth pg365) Concerning the distinctive character hypotheses just a single hypothesis will be referenced in this paper, being the attribute type approach which clarifies character as acquired contrasts that are natural. This hypothesis of character is utilized frequently in our consistently life and the advantages and ramifications of utilizing character speculations will be inspected in detail, all through the movement of this article. Character is a genius dynamic procedure and the speculations endeavor to settle one’s conduct, and on the grounds that character is an ensnare hypothesis we can foresee that individuals will carry on with a specific goal in mind. The notable scale for self preoccupation and extraversion as depicted by (Hippocrates, Galen, Winott, Jung, Eysenck, and Cattell among others) has been demonstrated to be legitimately identified with psychological well-being, learning and instruction, chance taking, guiltiness and other social practices. These standards of conduct may not get known by perception, or simply meeting an individual, this is the reason this methodology has a few advantages. (Wallace pg10) Singular contrasts in character have for quite some time been perceived, over the most recent hundred years analysts have gained a lot of ground in creating methodology for evaluating character. Countless evaluation strategies, undertakings and contraptions have been utilized to examine keeps an eye on conduct, mentalities, contemplations, yearnings and deviations. These ways to deal with surveying sorting, or estimating character, have included gathering reactions from, or mentioning objective facts about, the subject which could be utilized to surmise increasingly broad character attributes or status qualities. (Butcher page 4) The utilization of character testing in word related evaluating has been expanding in the course of recent decades. Some ongoing reviews have, for instance proposed that up to 66% of huge associations in the UK use character evaluation for choosing directors. By far most of associations use tests mindfully and carefully, in spite of the fact that it is without a doubt genuine some don't. The British mental Society (BPS) expect to advance mindful use. (Dr Russell Drakeley pg29) Character appraisal can be utilized for staff determination, advancement, singular character improvement, group improvement, vocation direction, guiding, instructive or learning troubles or clinical character evaluation. The potential outcomes of character testing are shifted, and a portion of the ones remembered for the above rundown would not meet with all inclusive endorsement. Utilizing character tests for advancement and repetition are particularly disputable and in the past have caused a lot of alarm, both inside and outside word related brain science. (Dr Russell Drakeley pg28)

Review of Human Nature in Voltaire and Swift Essay

Parody is characterized as individual indiscretions and indecencies found in person through derision and incongruity. The motivation behind parody isn't to humor yet to bring improvement through obnoxious ambush by utilizing mind. One of the normal highlights of parody is incongruity and mockery which has been utilized by creators for quite a long time including Swift and Voltaire to show the deficiency of human instinct. Quick was conceived and instructed in Ireland and went through his initial time on earth in England. His profession began with the â€Å"A Tale of Tub† and â€Å"The Battle of Books†; where he mocked the human shortcoming in different manners. In â€Å"A Tale of Tub†, he ridicules his kinsmen uncovering the shallowness of logicians and scholars of his time. He likewise shows how the thinkers and authors are utilized by administering world class to accomplish their motivation which was selling out from truth and respect. Anyway it was â€Å"Gulliver Travel†, where Swift has straightforwardly ridiculed the human instinct. He especially watches human instinct in an upsetting manner for which numerous pundits called him skeptic. The book depicts Lilliput (Britain) ailing in majority rule government; where most noteworthy position is given to the person who can bounce high (rather than legitimacy and genuineness). He additionally appears, how court positions were filled by close to home kindness instead of offering to the most commendable up-and-comer. He uncovers the social demand and shortcoming of human establishment in his occasions. For instance he discusses the fall of clergyman in Lilliput since he was unable to satisfy the King; is really replication of his life. He likewise become undesirable since he could likewise not please the King. In the Gulliver’s Travel, he likewise scrutinizes the Laputa learned people, which is circuitous analysis of Royal Society of England that Swift thought about simply a club for theoretical thoughts. Quick considers such sort of authors and researchers as parasite on society who sit around and cash of the general public without giving any additional advantage. Quick isolated human instinct into two sections; the explanation and altruism and the narrow minded craving which he has left for hurray. He investigated the human instinct and shows that its human vanity that forestalls him to distinguish defect and improvement. Quick needs its crowd to be stunned by his disclosure of human instinct, however the reason for existing is improvement by uncovering indiscretions. Voltaire then again was outrageous in his perspectives about human instinct; as his reality see was increasingly distrustful. Being an agnostic deeply, he was against the strict fundamentalism; anyway he upheld the social and strict resistance. His actual depiction of human instinct is delineated in Candide that subtleties different characters including liars, double crossers, executioners, and wolves in sheep's clothing. Anyway his view isn't a shock like Swift, yet rough truth told with habits. He clarifies that the human social orders are contained manikin like characters that are inconceivable and impossible submitting indiscretions. Voltaire catches this narrow-mindedness in human instinct through spoof indicating person flaw. His perspectives are like Swift; anyway his way isn't as muck as Swift. Therefore we can infer that point of both Swift and Voltaire was to take a gander at man as a defective being; which submits imprudences ; anyway these indiscretions can be improved, if man is happy to look past his vanity. Reference †¢ Morris Weitz, Philosophy in Literature: Shakespeare, Voltaire, Tolstoy and Proust. ayne State University Press, 1963. †¢ Kathleen Williams, Jonathan Swift and the Age of Compromise. College Press of Kansas, 1968.

How to Make Plain Pieces of Paper Look Like Parchment Paper

How to Make Plain Pieces of Paper Look Like Parchment PaperDo you know that one of the best ways to make a plain piece of paper look like a beautiful piece of parchment paper is to lay it across an edge? This way, when you finish your writing, the finished product will look much better. In addition, if you prefer not to use a plain piece of paper, you can make your handwriting look like a beautiful piece of parchment paper by using special glazing techniques.You can create a surface that looks like pure silver glaze. In the process, you will need some silver paste and a silver-colored ribbon or silk cord. Place the paste on the surface that you want to look like parchment paper. Press the paste and ribbon over the paste.Put the ribbon through the paste in the direction of the ribbon's thickness. Make sure the ribbon is the same color as the parchment paper. You should be able to see both pieces of ribbon when you look at the paper with the ribbon pulled through it. Be sure to use the same length of ribbon, or you may end up with a ribbon that is too short. The ribbon will probably not go through all the way to the surface you are working on.Do this step until you are satisfied with the results. Then, place the tray under the oven for about 30 minutes. The best method is to make the tray part of the glaze.When you have finished, you can return the plain piece of paper to the tray and you are ready to write. Put a pen on the surface that is going to be made of paper. Use a long piece of silver ink so that you can write easily on the surface. If you are planning to send the parchment paper to a printer, make sure you use a computer with ink that is compatible with that printer.If you are using a light-colored paper, use a darker ink. Some printers will automatically use darker ink if the paper is light. If you are not sure what your printer will do, ask the person who is installing it.When you finish your parchment paper writing, carefully unwrap the parchment pap er and your handwriting will look like a beautiful piece of parchment paper. You can then recycle the paper or you can sell it. To recycle, you can fold the paper in half and toss it in the recycle bin. You can also take the paper apart and use the ribbons or papers that you no longer need.When you finish your writing, you will have a good idea of whether the writing looks like parchment paper or not. Most people agree that any plain piece of paper looks like parchment paper to someone who knows how to use the right materials to create it.

The Best Study Methods for Psychology Students

The Best Study Methods for Psychology Students Student Resources Study Guides and Tips Print The Best Study Tips for Psychology Students By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on August 18, 2019 Dougal Waters / Digital Vision / Getty Images More in Student Resources Study Guides and Tips APA Style and Writing Careers Psychology classes are sometimes a struggle for students, especially for those with little or no background in the subject. For this reason, it is extra important to establish good study habits. Because psychology is such a diverse field, students may occasionally feel overwhelmed by the sheer amount of information on the subject. Students of psychology soon realize that the subject covers a huge range of material. An introductory course alone encompasses discussions of psychologys philosophical background, social statistics, biological influences, experimental methods, and much more. The diverse topics students might study in the field of psychology include social behavior, personality, research methods, therapeutic techniques, and much more. Because psychology consists of such a broad range of topics, it is important to develop ways of studying and mastering new theories and concepts. Study Methods for Psychology Students Following a few simple study tips can help psychology students effectively learn new concepts and theories. With good study habits, students can achieve academic success in psychology. The best part? Creating good study habits wont just help you in your psych classes. These same skills and routines will pay off in a big way in all of your college courses. 1. Study Regularly The Two Hour Rule: The general rule is that for every hour of time you spend in class, you should spend two hours of your own time studying the material.Plan Your Study Time: The amount of time you need may vary, but you should set aside time each week for reviewing study materials. At the beginning of the week, consider the material you need to cover and estimate how long you will need to complete your assignments, readings, and reviews.Schedule Study Time: Ideally, you should schedule a specific block of time to devote to each subject. Even when you are busy, set aside short periods of time each day to concentrate on your classwork. 2. Study Actively Think Critically About the Material: Effective studying involves more than just reading the assigned text and skimming through your notes. You need to analyze and understand the material.Take Notes: Read through your materials slowly and write down key points. Write down any questions you have about the materials that you can later discuss with your classmates or course instructor.Test Your Understanding: Quiz yourself on the material you have just read. If you struggle with certain questions, make note of these areas for additional study.Summarize the Main Points: Once you have studied the material, see if you can answer these questions: Can you identify the main concepts covered by the material? Can you think of your own examples of each theory, problem or concept? 3. Be Active in Class Take Effective Class Notes: Your psychology class notes should be a summary of what you learned in class, not a transcription of everything your instructor or classmates discussed. Practice taking brief, effective notes that summarize the key points of what was said.Go to Class Prepared: Read the assigned chapters before class. If you approach each class discussion with a good understanding of the material, you will be better able to participate in class discussions. 4. Study Alone Initially, Then In Groups Individual Study: Your initial study sessions should take place alone. By doing this, you are better able to concentrate on the material.Group Study: Once you have a good grasp on the material, utilize review sessions with classmates or study groups. These sessions are a  good way to refresh your knowledge of the material before a quiz or exam. How to Become a More Effective Learner Last-Minute Study Tips You have probably been told hundreds of times that cramming is a poor way to study for an exam. Hopefully, you remember to attend your psychology classes and take good psychology class notes. However, even students with good study habits sometimes find themselves needing to cram the night before a big exam. While cramming for an exam is definitely not the best way to study (and you certainly shouldnt make a habit of it), you can use a last-minute study session effectively to review notes and organize your thoughts. Tara Kuther, Ph.D., a Graduate School Expert, has a handy reference guide with tips for how to cram for an exam. She suggests prioritizing the topics you are going to study, reviewing class notes and required readings, and answering questions about the material in your own words. Other tips that might come in useful: Create a quick outline of the topics that will most likely be on the exam. Put a star next to the subjects that are giving you the most trouble, and then study these topics first. Next, move on to the material that you are more familiar with for a quick refresher.Dont take on too much. Trying to learn an entire semesters worth of material in one night is an impossible task. Instead of trying to cover every single thing, focus on the material that is most likely to appear on the exam. A quick rule of thumb - if your instructor talked about it in class, it is very likely that it will show up on the test. Use your class notes as a guide for what you should focus on in your cram study session.Get some sleep. It might be tempting to stay up all night to try to learn as much of the material as you possibly can, but this strategy can backfire. In all likelihood, you will just end up so exhausted and burned out that you wont be able to perform your best on the exam. Instead, study what you c an during your cram session, but still try to get some uninterrupted sleep the night before your exam. If you really need more study time, wake up early the next morning and go through your review materials one more time. How to Take Great Psychology Notes Final Thoughts At the start of every new class, sit down and come up with a study plan that will lead to success in the course. A little planning now can save you from a lot of last-minute stress.

Memo Zara Case Essay - 1375 Words

Memo Zara Case (Essay Sample) Content: Memo Zara CaseOverall strategy and market positioningInditex, GAP and HM are well-known organizations that are famous to the potential consumers. In terms of the overall strategy and their market positioning, these companies have done extremely well over the past decades though they have been influenced with economic crisis in the late 20th century. Despite the success that the three companies have realized within the short period of operation, their strategies and market positioning differ. HM has focused on sustainability as the core marketing strategy, and this has enhanced its success in the business sector. The aim of this strategy was to ensure that HM is well-known through advocating intensive advertisement, ensure that the sales prices for its commodities are lower than the price for both Zara and GAP brands. In the case of Zara, the marketing strategy focuses on the faster and stronger lead time. About 25% of the organizations stock is made of products that are fast-fashion. As such, the HM is appealing to the masses in the young adult and American segment. (Capell, 2008). Finally, GAP strategy is to ensure that it maximizes its revenue outlay while maintaining the cost incurred at its lowest level. Its marketing strategy is to undertake mobile marketing campaigns by using mobile banner ads, and SMS coupons. This will promote the company's latest collection and meet the seasonal demands of its customers. Zara's brand is unique and offers an efficient market positioning as compared to the other competitors. Though HM and Gap brands are also unique, Zara's brand is competitive in the economy.Performing the clothing design functionZara manufactures most of its clothing internally. It does not outsource its products as it aim at producing products that are fashion sensitive and relevant to the consumer at a given season or time. The organization uses just-in-time process of manufacturing its products. The production facilities and the de sign process have been centralized in order to enhance smooth flow of information across all the sectors and processes. With the quick response system characterizing the clothing design function, it has allowed Zara to design and produce apparel that is relevant to the season in place, thereby reducing inventory risks and forecast errors. Under the unique information system of Zara, the management can contact its retail stores with ease, and also get some pertinent information on the impressions and the changes in the fashion trends in the economy. The clothing design function also relies on fabric sources and other raw materials from the external suppliers. This ensures that it lowers its cost of goods sold thereby attaining competitive advantage over HM and Gap. In the case of HM and Gap most of its finished goods are outsourced (Butcher, 2009). The design function has limited work, in terms of production and designing the products to be relevant in the economy. The suppliers of the clothing are the ones bestowed with necessary design functions and are required to ascertain that the products they deliver to these companies meet the fashion trend in the economy.Manufacturing and sourcing the productsAlthough HM is considered as Inditex's closest competitor, there are several significant differences between these two retailers. HM operates a single format and tends to have slightly lower prices than Zara. This might be due to the fact that HM outsourced half of its production to low-wage countries. In contrast to Zara, HM's expansion strategy is characterized by entering one country at a time (MarketLine, 2008). This led to the fact that Zara, albeit HM started selling outside its home country ten years earlier, has a wider international presence. To entice customers in their stores, HM hires celebrity designers such as Karl Lagerfeld and relies on extensive advertising. In contrast to Zara, HM employs fewer designers and they furbish their stores less freque ntly. HM has 1,700 stores spread over 34 markets, with Germany being its biggest market. Gap focuses on internationalization of its product and business operations. The company focuses on the sale of clothing, accessories, and personal care products. In the early years of 1990, the operations of Gap were extended to Japan and France. Like Inditex, Gap contains five store chains located in different store chains, namely banana republic, Gap, Piper lime, and Old Navy. Gap has ensured that all of its production has been outsourced across the US and across the globe.Distribution of the products to the storesIn the distribution of products, Zara relies on quick response throughout its production, design, distribution and the process of retailing its products. Unlike most retail designers, the Zara design team tracked customer preferences and used sales potential and consumption information to determine new designs and repeat orders. Because the designers had access to this information, Zara could get the right products into the stores in the shortest of time. The shipment of the products is done twice a week, and the orders are made between 24 and 48 hours (Tiplady, 2006). On the other hand, GAP and HM have invested extensively on distribution of its products on local markets and abroad. As HM is refurbished with five retail stores, the clothing design is distributed to each retailer of easy access of the product by the consumer (Capell Khermouch, 2002). It outsources all of its production and relies extensively on the small number of distribution facilities to route its products across the globe to its network of retail stores. Though it may be perceived that the higher number of distribution outlets the organization has will result to high profit outlay, HM has relied on only five of its retail outlets, and it has made it grow to be among the top clothing and fashion design companies. By contrast, G...

How People Relate and Connect Essay example - 550 Words

Melville, Dickinson, and Whitman show evidence that people are connected through experience in their writings. By means of Melville’s experience with Bartleby, Dickinson’s experience with death and greif, and Whitman’s ride on the Brooklyn Ferry, they all show that people not only are connected, but they need relationships to have a functional society and fruitful life. In Melville’s, â€Å"Bartleby the Scrivener,† a lawyer’s idea of relationships is tested. As a bachelor, his disconnection with people is an obstacle he has to overcome. The relationships between his coworkers and himself are simple and detached until Bartleby is introduced. The lawyer is befuddled at the unique behavior that this character displays and cannot help but take†¦show more content†¦Improbable circumstance built this sort of association between two men and this proves that no matter what walk of life you are from, you have a tie to someone in a completely different situation. The works of Dickinson also shows us how people must be connected, in spite of extreme individualism. Though she was a hermit and remained in her home for most of her life, the people she did know and cherish were severely important to her. Through letters, Dickinson had relationships with a few people and this is an avenue that formed her relationship with her friends. When her loved ones died, she felt so much affection for them that overwhelming grief brought her to pour her aching heart into her writing. Because of her writing we know that she did need the compassion and support of another person, even though she preferred hermitage. Dickinson writes, â€Å"I never lost as much but twice- And that was in the sod. Twice have I stood a beggar before the door of God!†(1193). Here she speaks of the two loved ones she has lost and how she begged God to save them or send them back so she could sustain those relationships. In the second part, Dickinson says, â€Å"Angels-twice descending reimbursed my store- Burglar! Banker- Father! I am poor once more!†(1193). This second part is where she proves that she really valued these relationships because she calls God a banker. This part is meant to show that she invested in theseShow MoreRelatedDead Mens Path Literary Analysis1000 Words   |  4 Pagesreaders. However, one literature shows a stronger connection readers can relate too. â€Å"Everyday Use† by Alice Walker distinguishes a more relatable conflict to modern day readers than â€Å"Dead Men’s Path by Chinua Achebe because readers connect the short story to everyday problems in happening in our society. Readers are connecting through sibling rivalry, identity, and culture. The root of the conflict gives readers an understanding of how the whole situation started. â€Å"Everyday Use† by Alice Walker’s rootRead MoreJohn Grisham s The Pelican Brief885 Words   |  4 Pagestwo supreme court justices are assassinated, which the reader can compare to other assassinations in history. With former president John F. Kennedy’s assassination, the reader can connect the political aspects of the book to a real life situation, and with Dr. Martin Luther King Jr.’s assassination, the reader can see how sometimes your very own opinions can get you killed (Grisham). The reader can also compare John Grisham himself to both Kennedy and King because both Kennedy and Grisham were politiciansRead MoreJohn Grisham s The Pelican Brief884 Words   |  4 Pagestwo supreme court justices are assassinated, which the reader can compare to other assassinations in history. With former president John F. 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Evil in Shakespeares Macbeth, Mary Shellys Frankenstein...

Evil in Shakespeares Macbeth, Mary Shellys Frankenstein and The Strange Case of Dr. Jekyll and Mr. Hyde Evil has always been in everyones lives. Some people have it more than others. There are places in the world where evil almost takes over. It crops up in all kinds of places, all over the world. In these texts, Macbeth, Frankenstein and The Strange Case of Dr. Jekyll and Mr. Hyde there is a definite theme of evil throughout. In this essay I will write about what evil there is specifically in each of these texts. I will start with Macbeth because it has the most overriding evil out of the three. In the play Macbeth, by William Shakespeare, the leading character is Macbeth. He is†¦show more content†¦This troubles Macbeth as the witches just told him that he would become king. Macbeths evil thoughts now begin, he says in my way it lies. This is referring to Malcolm; he lies in Macbeths way to becoming king of Scotland. The king says that he will be going to Macbeths castle to celebrate the victory in the recent battle. Macbeth had written a letter to his wife, Lady Macbeth, about what had happened with the witches. She is also an evil person in the play. Some say just as much as Macbeth. She has planned a way to kill off King Duncan by the time the kings party arrive at their castle. She does this because she knows that Macbeth is too full o the milk of human kindness to do it himself. When Macbeth arrives home, his wife informs him of her plan to kill the king. He grudgingly agrees. Lady Macbeth tells him he must look like the innocent flower but be the serpent under it. This means he must act like everything is okay, but know underneath that he is going to kill the king. This of course in an evil thing to do, murder is one of the most evil things a person can commit. When the play was written people considered royalty to be Gods representative on earth, so killing the king was like killing God, unforgivable. The killing of Duncan went as follows: The chamberlains were drugged through their wine, and Lady Macbeth rung the bell twice as

Law Enforcement The United States Essay - 1595 Words

We the People Law enforcement was designed in the early 1800’s by a man named Robert Peal, which is why cops are sometimes referred to as Bobbies in England; designing an organization of law enforcement that would protect people from harming other people (Christ). This was the model that we based our western law enforcement agencies on, until prohibition became a federal task in the 1920’s. This is when the federal government decided to take up the task of protecting people from themselves. Fast forward to the 1960’s; President Richard Nixon took a step forward with prohibition by declaring a war on drugs. This perpetual war has consumed much of our country’s financial resources and profoundly affected our criminal justice system, which governs us today. Many claim that this effect on our country has been negative, but others claim the necessity of it. There have been vast changes in our country since law enforcement instituted the principal of protecting people fro m themselves. Has this addition to the western model of law enforcement been beneficial? Is it logical in current times? Those who agree that prohibition is necessary often take a more conservative approach to politics, social policies, and law enforcement agendas. One of the most frequent objections to ending prohibition is that the end of these laws would condone drug use, cause more families to suffer, and increase crime. Conservative media outlets across America agree, â€Å"Almost nobody disputes that theShow MoreRelatedLaw Enforcement Of The United States1333 Words   |  6 PagesJuan Lopez Ms. Dennaoui English 12 23 April 2015 Law Enforcement Imagine if there was no type of law enforcement code for a month in your city. Crime rates will be at an all-time high. People would have no sort of protection or stability. There would also be no one to control the people; no one will ensure peace amongst the people. Thanks to our police officers all of these possible dangerous situations are kept under control on a daily basis. Police officers put their lives on the line each dayRead MoreLaw Enforcement Of The United States1589 Words   |  7 PagesMailloux Law enforcement in the United States is an extremely large and complex area comprising of over 23,000 local, state and federal agencies working alongside security service providers, and industry that hires more than one million people. Among the over 90,000 officially declared police personnel, 13% are specifically working for federal agencies, another 13% hired by special or state agencies while 74% work in the local law enforcement agencies. These law enforcement agents are mandatedRead MoreThe United States Law Enforcement Essay1981 Words   |  8 PagesLaw enforcement goes as far back as to cave dwellers, if it was not for England, the United States would be at a lost for policing. The United States uses the consensus and conflict theories to help the American people have a better understanding of human behavior and its limits. There are many types of policing that were identified and it is the law enforcement officers’ job to protect and sever and to deliver criminals into the hands of the law. If it was not for law enforcement officers, theRead MoreThe Law Enforcement Of The United States Essay1510 Words   |  7 PagesIn today’s society it seems as if all the violence that is occurring is revolved around race. Negative law enforcement involvement has been one of the major controversial topics that our generation has been faced with. Race, violence and authority is a very well-known racial disparity that will take some time to be seen otherwise. After the incidents occur, what really shakes the nation is that there is no real accountability. No one wants to admit that an injustice occurred and a small altercationRead MoreUnited States Law Enforcement Officers Essay2078 Words   |  9 PagesIntroduction: United States Law Enforcement officers are constantly under pressure. Their job requires them to serve and protect mankind, under any circumstances, at all times. Because of this, officers run the risk of putting themselves in harmful situation. This may include apprehending a violent assailant, or entering harmful locations. In this study, I used books and articles such as, Criminal Justice Today, to get an understanding of the dangers Law Enforcement Officer face in the lineRead MoreLaw Enforcement Within The United States2953 Words   |  12 Pages Law Enforcement officers have one of the most critical jobs in the United States. Their lives are always on the line and they are of high regards. This means they cannot fail! The results of their jobs do not only depend on their actions but also on the people. 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Teenage Pregnancy Prevention Through Prescription...

Teenage Pregnancy Prevention through Prescription Contraceptives Denise Houy George Washington University NURS 6205 June 6, 2016 Teenage Pregnancy Prevention through Prescription Contraceptives What’s the issue? Teenage and unplanned pregnancy is always a trending topic in society. The United States has made substantial progress in reducing teenage birth rates during the past several decades, but rates remain high, particularly compared with rates in other developed countries (Godfrey, 2015).With the rates being so high in the United States still, we still need to continue promoting prevention of teenage pregnancy so that there will be a continue of decline in rates. There are many ways to prevent teenage or unplanned†¦show more content†¦One option of public assistance that teenagers have access to and can apply for is through the Affordable Care Act (ACA), where they can see if they are eligible for Medicaid. For individuals up to the age of 21 years in Virginia that cannot afford prescription contraceptives would be a benefit to Senate Bill 404. This bill requires the State Board of Medical Assistance Services to include in its state plan for medical assi stance a provision for the payment of medical assistance for any prescribed drug or device approved by the United States Food and Drug Administration for use as a contraceptive and requires such provision to provide payments to dispensers for dispensing of prescription contraceptives intended to last for a 12-month period (S. 404, 2016). This will provide medical assistance and reimbursements or payments for FDA approved prescription drug or devices for contraceptives for a period of 12 months. What’s the background and significance? Although there has been a tremendous decline in teenage pregnancy and birth rates in the United States since 1991, rates are the highest of any western industrialized nation and comparable countries (National Conference of State Legislatures, 2016). Roughly one in four girls will be pregnancy at least once before age 20 (National Conference of State Legislatures, 2016). There are many disparities among teens in the United States that include racial and ethnic lines, geographic regions, rural and urban areas, and

Chapter 9 Implementing Strategy Through Organizational Design Free Essays

Organizational Design – The process through which managers select the combination of organizational structure and control systems that they believe will enable the company to create and sustain a competitive advantage. Coordinate and motivate employees To create valueand Obtain a competitive advantage Koontz and O’Donnell The Process School of Management Planning Organizing Staffing Directing Controlling Building blocks of organizational structure Differentiation Vertical – how much authority to delegate Horizontal – how to divide people Into functions and divisions Integration – coordinate people and functions To accomplish organizational goals and tasks Tall structure (7 – 10 levels) Flat structure (2 – 4 levels) Tall Structure Problems Coordination Information distortion Motivation Too many middle managers McKinsey Consulting Company Increased height of company organization structures Presidents Office President of each division Centralization or Decentralization (tending toward) Decentralization 1. Delegate decision making authority to middle and lower level managers 2. We will write a custom essay sample on Chapter 9: Implementing Strategy Through Organizational Design or any similar topic only for you Order Now Adapt to local conditions. Promotes flexibility 3. Fewer managers needed Centralization 1. Facilitates coordination and planning 2. Decisions fit broad organizational objectives Management Policy – Guidelines for decision making are made at highest levels And passed down to lower levels Horizontal Differentiation – How to group tasks and activities to meet strategies Functional Structure – Grouping by expertise. Most U. S. firms have a functional structure Advantages Good place to learn Easy to control Effective and efficient Disadvantages Geographical diversion causes duplication of people and costs Communication problems Measurement problems Location problems Strategic problems Product Structure – Group by product line. Product Team structure Matrix Management Concurrent Design Methodology Cross-functional teams Geographic Structure Multidivisional Structure Self-contained product line or business unit (Operating responsibility) Corp headquarters staff. Financial Control. (Strategic Responsibility) Advantages of Multidivisional Structure Enhanced corporate financial control Strategic control Growth Internal efficiency Disadvantages of a Multidivisional Structure Establish Division-Corporate authority levels GM and Alfred Sloan Litton Industries Distortion of information Competition for resources Transfer pricing (GE example) Focus on short-term High operating costs All functions are in each division Integration and Organizational Control Forms in Integrating Mechanisms 1. Direct contact 2. Interdepartmental liaison roles 3. Temporary task forces – ad hoc committees 4. Permanent teams – standing committees 5. Integrating roles Differentiation and Integration The Nature of Organizational Control 1. Monitor 2. Evaluate 3. Compare actual to goals 4. Take corrective action Strategic Controls Financial controls Stock Sales Growth ROI Profit Output Controls Set Goals Measure output performance against goals Behavior Control – Rules and Procedures Common controls 1. Operating budgets 2. Standardization 3. Rules and procedures 4. Organizational Culture a. Values – beliefs and goals b. Norms – Expectations for behavior Culture and Strategic Leadership Walt Disney example How to cite Chapter 9: Implementing Strategy Through Organizational Design, Papers

Comparative Analysis POM and POS

Question: Discuss about the Comparative Analysis for POM and POS. Answer: Introduction The cargo would later have their transfer to the rail where the load is to move to the warehouse. These stores were in concentration in the King Street. (Farhan et.al, 2016). This overall task was an expensive and very inefficient process, where immediate action was a similar change at the moment. In the year 1877, the government of Victoria had the resolution to make the Yarra River at most more navigable than before, thus plans started and this majorly engaged the English engineer called Sir John Coode, who was to devise a solution to the problem. The main agenda for the solution was to make a possible plan to make the course of the river by clean cutting of the canal the central channel of the Southall south course of river Yarra. By conducting this operation, the overall length of the travel would be shorted by a mile and thus make the river much wider. The ultimate results of the project led to the creation of the Coode Island. After the project was a successful event, ships were able to sail, going as far as to the Queens Bridge where most of the turning basin was mainly in construction. (Liu et.al, 2015). The interesting part of the Code project. When more construction sites were in demand, because of the significant growth of the business in the port plans were put up front to facilitate the building of another port. That is Spencer Street Bridge in the year 1928, and also the Charles Grimes Bridge in the year 1975, each site made a final access to the main docks to the Far East. Background information In view to making it a large enterprise, the development of the port had a realization. Slowing down in the general work during the great World War II depression which later had a resumption of work after the war with the construction of the Appleton Dock and the Webb Dock in 1956 and 1960 respectively at the mouth of the Yarra and the Swanson Dock. It was the first terminal on the new island. When the work was in completion, eventually Victoria Dock was now becoming too small to handle fully large containers and ships which were to dock there. It led to its closure; its fate was permanently in a seal under the construction of the Bolte Bridge, also the City link which was across the entrance in the year 1999. It is the current Melbourne Docklands which are under redevelopment currently. In 1998, the port was a scene of the watershed industrial battle which was in action between Patrick and the maritime union of Australia in the year 1998. Keeping that aside, the recent controversial issues which have led to dredge port Philips, to deepen the shipping channels was to allow larger ships into the port of Melbourne. The general process of expansion which had its beginning in 2008, and later its completion was in 2009. The whole facilitation had to involve removal of 22million cubic meters of the earth; this was to provide a minimum of 14 meters of a draft in all the times around the clock. When this was taking place, opposition occurred about environmental damage. The projects stem was a subject to environmental damage due to siltation. And thus environmental specialists who were on the verge to explain and find out the effects and possible problems that might occur was in position. On the other hand, a brief history of the port of Shanghai (PoS). Port of Shanghai has its location in the East China Sea to the east, and this makes it be south to the bay of Hangzhou. The overall confluences of the Yangtze River and Huangpu River also the Qian-tang River in inclusion. The port managed to be in an establishment and be in control by the Shanghai international port that has superseded the mighty Shanghai port authority in 2003. The administrator who is the Shanghai international port company has a listing in which the Shanghai municipal government roughly owns 44.23 percent of the total outstanding shares. The likely rise of the harbor into fame and major foundation can be farfetched from the Ming dynasty, which was then the, and currently, the town of Shanghai being part of the Jiangsu province. In the other hand Shanghai became the county seat of the Yuan dynasty, this led to it remaining a small town. The location is at the mouth of the Yangtze River which was under the leadership of the coastal trade development, during the reign of the Qianlong emperor in the almost unknown town of Qing dynasty. The company had a realization of gradual development and surpassed the port of Ningbo and also the port of Guangzhou which now made it be the largest port in China at the time. In a probable assumption, in 1842, the treaty port is the name of the Shanghai, thus the overall developing sect into an international commercial city. In the early 20th century, it was in a position to take over the world by fame and thus the largest town in the Far East and the largest port in the Far East. In 1949, the communist took over the Shanghai. Thus all the overseas trade was cut dramatically in a positive way. The economic policy of the people which was an implementation of the Peoples Republic and the most crippling all the effect on the Shanghais infrastructure as well as the development of the capital. In the year 1991, the government of Shanghai made an allowance of the port to initiate a reform to the port administration. ( Christos, 2015). Since that time the port of Shanghai made a progressive development at an increasing rate and by 2005, the Yang Shan the deepest waters was to be in a construction structure, specifically on the Yang Shan Island. It is a group of islands found in the Hangzhou Bay. Major operational problems in a port of Melbourne and Port of Shanghai. The most operational problems which the two ports share are the key challenges in the port sector, which it will include tight time frames for port extensions which are meant to meet the rising export and imports is increasing rapidly particularly from the resources sector. (Blok et.al, 2015). When an improvement in planning for the ports is in an establishment, with an inclusion of revision of the governance policies then arrangements and the ultimate achievements of certainly more deeds can be reached. The aspect of dealing with the urbanist encroachment where the ports become a reference point, then the predictability of the general outcome which has a direct relation to transportation corridors will certainly be in a position to provide a communal industry a greater potential. The vast and most prominent problem, unlike the overall minor issues, are to be put into action, an apparent reputation created by those in the administration need to overpower all the acting personnel into action. When shipping of goods become a topic of concern then the most urgent issue to be in view here is that size matters a lot in navigation. Thus the two ports need to have a glance on the initiatives that will put the entire company from having a simple and symbolic capacity to undertake all duties without fail. In this context, the establishment of expansion to hold more goods and have deep harbors for more ships to dock is a case which needs urgency. A change to have the supplier base increase as management has been part of the project to uncover the problems of the two ports. To have a comparison with other ports across it can be in identification that many firms have got the proactive initiation to have many steps into the logical view of the sustenance factors in place. A significant change in the reduction of all the essential consolidation and reconstructing the supplier networks will make the overall network a competitive lot. The actual delegation of higher responsibilities to manage key suppliers. When such an initiation is into place, then the production also will see its way high the graph. Internal operations are also to be in consideration. It is the internal operations which will be pertaining the supply and the management of the docks and harbors of the general firm. A streamlined integration by the company across the units in the group will be a different form of organizational structure to help in curbing the reduction of issues in the entire docking problem. Comparative analysis of the challenge to the ports. In a complete contextual analysis of the maritime business in the ports, a complete visualization of the induced comparison from the two companies will play an initiative role to oversee the success of the two companies. To begin with, a general technique on the possibilities which are to create a new platform from a technological aspect. The principal purpose of the analysis is to try and make interactions between the new technologies at the ports of Melbourne and the port of Shanghai. (Verhetsel et.al 2015). Regarding ship, technology is relevant that: the two ports have ship sizes which will make a lead to operational problems in the ports for the requirements of the appropriate infrastructure will be an immediate action to be action. A different point is the speed of the ships which will bring delaying in delivering the cargo in time, thus a loss on the conservative side. It is also evident that rates will lead to shorter turnarounds time which will have an overall increase in the demands upon all the navigational supports systems in place. (Kennedy et.al, 2015). In the same perspective, the container technology which at the current system is highly standardized hence the Ro-Ro technology will see a competitive lot of which it can use several types of load carriers which at the end of the process will make a lead to difficulties in the operational systems. Recommendations The other basic solution to the problem is the bit of navigational technology employed by the two companies to make the business success. Many systems work the navigation and communication systems which are easily available. Thus the development of the equipment to be used onboard is mandatory to match a technology which is conversant with the latest technology which is not found in the two ports making it a deficiency on its own. It has an effect on the utilization of resources and leads to an increase in the efficiency of the systems and safety. The other part which has a close relation and which will be part of the original bit to make the process successful is the information and communication section technologies which accounts for a bigger percentage of the general success in the whole process. It is a fundamental part to relay information which will mean that if a delay is to make in the news section, then the entire communication process will come down rendering the process null. It makes it possible not only for the information exchange of navigation and all the traffic updates but the other general aspect provision. Is that they provide all the information relevant to be on precision on arrivals and departure teams, loading of information and plans of the two companies will eventually be an operational plan for a period which will have an enabling power source. (Bergqvist et.al, 2014). When all the pieces of information needed in place, the ports can make better plans for involvement to prepare cargo departure and ca rgo arrivals. Solutions to curb the challenges. To make a step forward to be a successful business then a handful of necessary remedies which will be an advantage to the companies. The practical logistics to be an advantage to the whole process to be a potential attribute, the systems have to be in an operation which will favor the manner of conventional logistics systems. (Tang, 2014). The possible solutions will include the treatment of the assets in the conformation of functions and their availability, will be better that the use of the environmental objectives which will be an inclusion of a particular identity and form. It will add to the way the assets are to treat. Dissociation of ownership to control the property will also serve a good ground to allow the physical location of assets for better utilization of the two ports, by making this initiation there will many traces of the companys activities to an extent of making it a success and documentation on progress easy. When an access is allowed to the logistic resources to have computer-based trading of logistic resources will enhance relations which have a high impact. Conclusion In the two ports that are the port of Melbourne and the port of Shanghai, a prominent integration of current technology into the transportation and the general production for the general purpose of making a reasonable maintenance of product control and comfortable stock taking in the port. Also, the harmonization of a logistic system to resources can make the outcome be a great potential to treat the all owned logistics and commodities to be utilized and provision of a sharing notion of resources. Port cooperations which are in a run in the understanding of basic concepts will be an enhancement of the standard use of hinterland to expand the operational grounds. (Leavy, 2014). The docking place and problems of lacking physical allowance space for expansion can add by dislodging, and proper initiatives are implemented to allow proper docking of the ships. The containers used should be updated and match the current standards needed in the general operation which will enhance delivery of goods and services and the cargo in time without delay. The staff should be in a position to have exposure to new technological creativeness, which will be able to connect the significant gaps and niches in a position to bring a good relation and up to date technology in the two ports. (Zheng et.al 2015). The only difference is that the ports are located in different geographical places but have majorly a good reputation of tradeoff cargo to Australia and China respectively. References Bergqvist, R. and Monios, J., 2014. The role of contracts in achieving effective governance of intermodal terminals.World Review of Intermodal Transportation Research,5(1), pp.18-38. Blok, A. and Tschtschel, R., 2015. World port cities as cosmopolitan risk community: Mapping urban climate policy experiments in Europe and East Asia.Environment and Planning C: Government and Policy, p.0263774X15614673. Becker, A., 2015. 17 The state of climate adaptation for ports and the way forward.Climate Change and Adaptation Planning for Ports, p.265. Christos, S., 2015. Investigation of the potential to implement offshore wind energy technology in Victoria, Australia. Farhan, J. and Ong, G.P., 2016. Forecasting seasonal container throughput at international ports using SARIMA models.Maritime Economics Logistics. Koyama, M., Moriguchi, C. and Sng, T.H., 2015. Geopolitics and Asia's Little Divergence: A Comparative Analysis of State Building in China and Japan after 1850. Available at SSRN 2682702. Liu, Y., Xue, J., Lin, J. and Wu, H., 2015. Invasion and morphological variation of the non-indigenous barnacle Chthamalus challengeri (Hoek, 1883) in Yangshan Port and its surrounding areas.Journal of Ocean University of China,14(3), pp.575-583. Sakalayen, Q.M., Chen, P.S.L. and Cahoon, S., 2016. Investigating the strategies for Australian regional ports' involvement in regional development.International Journal of Shipping and Transport Logistics,8(2), pp.153-174. Tang, S., 2014. Sustainable Packaging Design: A Business Case Study. Tsatsou, Alexandra. "Port cities and climate change: actions for resilience." (2014). TOVAR, B., HERNNDEZ, R. and RODRGUEZ-DNIZ, H., Port competitiveness and connectivity: the Canary Islands main ports case. Verhetsel, A., Vanelslander, T. and Balliauw, M., 2016. Maritime world cities: development of the global maritime management network.International Journal of Shipping and Transport Logistics,8(3), pp.294-317. WU, Y., BURKE, M., CUI, J. and HALL, P., 2015. Direct over Indirect Container Transport for RemoteAreas: A Case for North Queensland?.Journal of the Eastern Asia Society for Transportation Studies,11(0), pp.2444-2458. Zheng, J., Meng, Q. and Sun, Z., 2014. Impact analysis of maritime cabotage legislations on liner hub-and-spoke shipping network design.European Journal of Operational Research,234(3), pp.874-884. Zheng, J., Sun, Z. and Gao, Z., 2015. Empty container exchange among liner carriers.Transportation Research Part E: Logistics and Transportation Review,83, pp.158-169.

What was your most difficult experience an Example of the Topic Personal Essays by

What was your most difficult experience that demonstrates your ability to resolve problems? In a hospital, problems do arise on a daily basis, with regards to the patient workflow. Some of these problems once solved, would lead to even greater ones. I do feel that the internal strengths of my organization are effective to handle the workflow. As having qualified and well-trained staff members adds to the strengths of the organization, it would be easy to solve many of the work-related problems concerned with the patient workflow. However, if the staff members are in a conflict situation, it could be a very difficult problem to solve, as it could have a cascading effect, especially on the workflow. I do feel that conflict situations amongst the staff member are the most difficult problems to solve. There was once a conflict situation in our organization with regards to the patient workflow. Through experience I feel that the authorities should play only a supervisory role and instead should ensure that the staff members can actually decide how this situation is going to be s olved and actually implement the plan. Need essay sample on "What was your most difficult experience that demonstrates your ability to resolve problems?" topic? We will write a custom essay sample specifically for you Proceed This was an instance in which one of the staff members felt that she was allocated excessive work compared to others with regards to patient workflow. She also felt that other staff members were not performing their duties and instead dumping the patient work on her. As a nursing supervisor I was responsible for following the problem. However, the staff member did not approach me and instead took the matters in her own hands. She had a hard talk with the other nurses in the working area and in front of the patients. Following this, the issue had gone to the higher authorities I had to take up the issue. It was difficult to sort out because there was no definitive means by which patents were allocated to each staff member. Patients were allocated on a random basis. If a staff member was not present when a patient arrived, then the patient was allocated to the staff member who was present. This problem had to be solved cautiously as the staff members were seriously demotivated with the incident. It also had a disastrous effect on the patient workflow. From previous experience I have observed that if the higher authorities take the matter within their own hands, then the issue usually would get resolved, but the conflict within the staff members would continue, having an adverse effect on the patient workflow. Hence, through experience I felt that it was important to solve this problem by having active participation of the staff members, especially those who were in a conflict situation. I had a meeting with each and every staff member of the incident in person, in order to get feedback and an insight into the incident. I then convened a meeting in order to develop a solution to the problem. However, the meeting was more of a stage at which the conflict worsened. I had to use my powers in order to stop the conflict and develop a solution to it. The staff members do consider me an authoritative figure and hence were listening to the suggestions put forth by me. Finally, a feasible solution was developed, which was slowly implemented. It was decided to allocate the patients on an equal basis. The staff members were permitted to leave the workplace only after seeking my permission. Each of them participated in resolving the conflict and made a whole-hearted effort to do so. Finally, a plan was actually decided which was implemented. I had taken permission from the higher-ups regarding this plan. Finally, each and every staff members were happy with the patient work-distribution and were motivated to work (Neilson, 2003 & Messina, 2007). References: Messina, J.J. & Messina, C.M. (2007), Productive Problem Solving. Nielson, E. (2003), Conflict Management Approaches.

SAT Essay Prompts - How To Structure And Format Your Essay In Seconds

SAT Essay Prompts - How To Structure And Format Your Essay In SecondsThe SAT essay prompt samples can help you learn more about SAT practice essays. If you have a student who is taking the SAT exam for the first time, she can certainly benefit from learning a bit more about how to write a test essay.It is important to take note of these SAT essay prompts as they will give you the idea on how to properly format your essay. Essay prompts can be divided into three groups. There are three different types of prompt which will help you learn how to effectively create the best essay in a matter of seconds. The SAT essay prompt samples will show you how to put together an essay in the fastest time possible.The first of the three types of prompt is known as the Highlight Prompt. This kind of prompt is more or less like a general outline that will tell you what to say in your essay. If you know what you want to say in your essay, it is much easier to structure the essay. Remember that your ess ay should speak on some basic ideas about the topic that you will be writing about. The Prompt Sample says that you can use this method to write an essay that has an element of questioning in it.The second type of prompt is known as the Qualitative Prompt. This prompt tells you what you should be including in your essay and how you should structure your essay. In order to finish up your essay you must include relevant information in your essay. This allows you to ask questions of the reader and provides them with useful information. In the sample there is a link to the Sentence Analyzer which is needed to ensure that your essay is complete.The third type of prompt is known as the Paragraph Prompt. This is the most effective kind of prompt. The material will provide you with the information that you need to organize your paragraphs. The paragraphs should include details about the important parts of your article, highlighting all the sections of your article that will provide a deeper understanding of the topic.If you know that your student has a lot of time to learn and prepare for the SAT, it is important that you have the right amount of practice essays prepared for her. You do not have to have the best essay writer on earth if you have a big enough budget. By having a few SAT essay prompt samples you can give her an idea of how the SAT works.If you want to practice more essays then it is very important that you spend some time reading SAT essay prompt samples. In this essay prompt samples you will find a detailed guide for you to customize your essay to fit the requirements of the test. These SAT essay prompt samples will provide you with the details that you need to have your students know in order to pass the SAT. Remember that studying and preparation are the key to success when it comes to SAT.

The Life of Olaudah Equiano essays

The Life of Olaudah Equiano essays Olaudah Equiano was a figure in history that made a large impact on many people during his time and still on ours. He created an uprising for many anti-slavery advocates. He brought out many things that were not visible to the people that did not know how slaves were brought to the different countries and how badly they were treated. It showed people how poorly other men were treated just because the color of their skin and the country they lived at. He struggled through many tough times, but he survived all the trials of life he was put through. This man is a strong man with much honor and pride, and a great advocate against slavery. Olaudah suffered through many trials and tribulations on his way over to the West Indies. He was reunited with his sister but only for a short while until she was separated from him and brought to a different slave master. One of the most troubling parts for him was probably for him to be separated from his family. He was in love and was very close to his mother, and then he couldnt even speak when he was reunited with his sister for awhile after they were reunited. This is such a big reason anybody could see why slavery can be viewed as such a horrible thing because family is such an important thing to everybody. To be separated from them so forcefully would be such a big thing especially at such a young age. While on the ride over on the ship he had a confrontation with his slave master over his name. His master wanted his name to be Gustavus Vassa and Olaudah did not like it so he decided to refuse to answer to his new name. So due to his bravery in going against his slave master he was cuffed. Eventually he decided to stick with this name and was known by that name for the rest of his life. Olaudah Equiano would not even eat for an extensive period of time unless he was forced by the slave owners to eat. The thought of not knowing what was really ...

Free PDF Library for Delphi Developers

Free PDF Library for Delphi Developers Are you developing a Delphi application with a task to do PDF document manipulations? Portable Document Format, PDF, is a file format created by Adobe for document exchange. While there are many (commercial) Delphi libraries designed to help you create PDF and/or manipulate PDF documents, if you only need to load an existing PDF document, get the information from it (number of pages, security, is it linearized) and even write some information to it (set page size, add text, add graphics), you might want to take a look at the Quick PDF Library Lite version. Quick PDF Library Lite offers a subset of the functionality found in Quick PDF Library - a royalty-free PDF developer SDK. Whats more: Quick PDF Library Lite is available as an ActiveX component and works with C, C, C#, Delphi, PHP, Visual Basic, VB.NET, ASP, PowerBASIC, Pascal or any other language that supports ActiveX. Heres a short list of the supported functions in Quick PDF Library Lite (names would give you the clue of the actual usage): AddImageFromFile, AddLinkToWeb, AddStandardFont, DocumentCount, DrawImage, DrawText, FindImages, GetInformation, HasFontResources, ImageCount, ImageHeight, ImageWidth, Linearized, LoadFromFile, NewDocument, NewPage, PageCount, PageHeight, PageRotation, PageWidth, RemoveDocument, SaveToFile, SecurityInfo, SelectDocument, SelectedDocument, SelectFont, SelectImage, SelectPage, SetInformation, SetOrigin, SetPageSize, SetPageDimensions, SetTextAlign, SetTextColor, SetTextSize. Note: the Lite version of Quick PDF Library comes as an ActiveX component. You need to register the ActiveX library with Windows, using the following command:regsvr32 \QuickPDFLite0719.dll Next, heres a simple usage example: uses ComObj;procedure TForm1.Button1Click(Sender: TObject);var QP: Variant;begin QP : CreateOleObject(QuickPDFLite0719.PDFLibrary); QP.DrawText(100, 500, Hello World!); QP.SaveToFile(c:\test.pdf); QP : Unassigned;end;

Critically assess the attractions of commodities as an asset class Essay

Critically assess the attractions of commodities as an asset class over the short and long-term - Essay Example The ever-expanding list now also includes products such as financial instruments and stock indexes that trade on a commodity exchange. Commodities can be considered to be an asset class in their own right and long-term investments in the same have resulted in equity-like returns to investors. An investment can generally be considered a separate asset class when its returns are independent of other asset classes; its returns are both positive and significantly different from cash; its return cannot be replicated with a combination of other asset classes. Commodities have all these characteristics and therefore provide considerable investment portfolio diversification opportunities. It provides return and risk opportunities beyond that of simple inflation hedging and has sources of risk and return that are significantly different from and independent of traditional assets such as stocks and bonds. Moreover, its advantage lies primarily in that its risk and return trade-offs cannot be easily replicated through other investment alternatives. Thus commodity investment has enormous growth potential and poses some unique attraction for investors who understand its unique characteristics, benefits and challenges. For instance, commodities generally outperform other asset classes in an expansionary phase and deliver extra-ordinary returns within short periods. Like property, commodities offer low to negative correlation with equities and bonds and fixed income instruments and, therefore, provide a natural balancing and sobering effect on the portfolio. A correlation coefficient is a number between -1 and 1 that measures the degree to which two variables are linearly related. A positive correlative coefficient means that the two variables are directly related, i.e. the value of one will increase or decrease along with the increase or decrease in the other. A negative correlation means that the variables are inversely related and when one

Hrd 276 Essay Example | Topics and Well Written Essays - 500 words

Hrd 276 - Essay Example This review has chosen JetBlue Airways for purposes of organizational culture model simply because the company practices the Denison Organizational Culture Survey (DOCS), a tool of choice that has become effective in assessing the cultural and organizational performance. Using this tool, organizations can now benchmark their cultural scores against the global database. As a result, they can now develop action plans that are geared towards improving their current practices. In an analysis of JetBlue Airways using DOCS tool, both strengths and weaknesses of the organization as they apply in the company performance will be undertaken with respect to adaptability, mission, involvement and consistency (Denison Consulting, 2013). In doing so, specific aspects of an organizations culture in each of the fore mentioned traits and management practices are normally carried out. Adaptability is characterized by a number of traits such as customer focus, creating change and organizational learning. While creating change, JetBlue Airways has been characterized by the ability of the company to being responsive to change. The company responds well with its competitors and with respect to changes in the external environment. However, there is a need for different organizational unit to cooperate in order for Jet Blue to realize more change (Denison Consulting, 2013). Customers focus; on the other hand, requires that all members of the organization understands customer’s wants and needs particularly being an airline company. The last aspect of adaptability is organizational learning whereby failure should be viewed as an opportunity for future improvements. Therefore, this should encourage innovations in the company as the risk takers get re warded. The next factor of explanation of culture is the mission that involves strategic directions and intent; setting

The Development of Behavioral Psychology Essay -- science, J.R. Angell

The human mind and the way humans behave have been primary topics of study amongst historians for many years. Studies have been conducted in different professional areas to gain knowledge and understanding of humans, in an attempt to control behavior. The study of human behavior is known as behavioral psychology or behaviorism. The goal of early behaviorists and functionalists was to bring about a more reliable psychology. The behaviorists believed they would achieve this goal by excluding introspection and focus on the study of behaviorism. This evolution was achieved with help from the zeitgeist, behaviorist, and organizational psychology. This paper will discuss J.R. Angell and his prediction of the shift in psychology from introspection to behaviorism, the persons and idea’s helped to carry out the shift, how the zeitgeist supported the shift, and how the development of industrial psychology played its part in the shift. On what did Angell base his opinion? J. R. Angell was a psychologist and educator, who studied under John Dewey and William James. Angell worked as a psychology instructor at the University of Minnesota. It was at this university that Angell formed a psychology department in 1905 (Schultz and Schultz, 2012, p.294). Schultz and Schultz (2008) wrote: J.R. Angell at the University of Chicago, perhaps the most progressive of the functional psychologists, predicted that American psychology was ready for greater objectivity. In 1910, he commented that it seemed possible that the term consciousness would disappear from psychology, much as the term soul had disappeared. (p. 293) Behaviorism, which contended to end structuralism without compromise, was underway when Angell made his 2008 statement. J.R. Angell is su... ...or individuals. Conclusion Psychology has grown from the founding of behaviorism. Many individuals and ideas played a big part in setting the atmosphere for behaviorism to be widely accepted. Zeitgeist of that time period had also contributed to the acceptance of behaviorism. Therefore, when Watson came on the scene, it was not difficult for his ideas to be accepted. Even organizational psychology had its role by showing one can apply techniques in every aspect to bring change. Works Cited Buckley, K. W. (1989). Mechanical Man: John Broadus Watson and the Beginnings of Behaviorism. New York: The Guilford press Goss, A. E. (1961). Early behaviorism and verbal mediating responses. American psychologist, 16(6), 285-298. Schultz, D.P. & Schultz, S. E. (2012). A history of modern psychology, (10th Ed.) Belmont, CA: Wadsworth, Cengage Learning

Marketing Campaign

Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art.This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sket ch pads, oh yeah, it started at a young age. Art wasn't something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that's where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms & Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists)Demographics: †¢General Public †¢F ashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta's individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don't have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Students †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta's individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview:Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is th e driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social medi a to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What's behind the product or service. Why? – Stephanie Abeyta's individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie's individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie's brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall b rand of Stephanie Abeyta's individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives:Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie's individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie's individual entity will utilize Facebook's timeline to generate client involvement. Clients wil l be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie's creative work. Abeyta 11 An example of a Facebook post: â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotion al code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects. Marketing Campaign Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art.This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sket ch pads, oh yeah, it started at a young age. Art wasn't something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that's where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms & Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists)Demographics: †¢General Public †¢F ashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta's individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don't have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Students †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta's individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview:Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is th e driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social medi a to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What's behind the product or service. Why? – Stephanie Abeyta's individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie's individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie's brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall b rand of Stephanie Abeyta's individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives:Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie's individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie's individual entity will utilize Facebook's timeline to generate client involvement. Clients wil l be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie's creative work. Abeyta 11 An example of a Facebook post: â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotion al code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects.